When it comes to hosting a webinar, you have two main options: you can do it live or you can record it and play it for viewers later. Before you make a selection, keep reading about the pros and cons of the latter version, an automated webinar.
What Is an Automated Webinar?
Before we jump right into things, let’s make sure everyone is on the same page about the definition of an automated webinar.
Simply put, an automated webinar is a webinar that is prerecorded. Therefore, it’s not “live” when people see it. As you can then continue playing it whenever you like (e.g. based on actions from another person), it’s referred to as an automated webinar.
Pro: You Can Use It Again and Again
This leads nicely to our first pro of using an automated webinar, which is that once you have yours done and recorded, you never have to go back and do either again. You’ll always have this great evergreen content on hand.
Companies that utilize live webinars have to host them over and over. This means that someone has to take time out of their day to stand in front of a camera for 30 to 60 minutes. If there are graphics involved or any other part of their presentation, those have to be synced up and played, too.
With an automated webinar, that’s not the case.
When it comes to hosting a webinar, you have two main options: you can do it live or you can record it and play it for viewers later. Before you make a selection, keep reading about the pros and cons of the latter version, an automated webinar.
What Is an Automated Webinar?
Before we jump right into things, let’s make sure everyone is on the same page about the definition of an automated webinar.
Simply put, an automated webinar is a webinar that is prerecorded. Therefore, it’s not “live” when people see it. As you can then continue playing it whenever you like (e.g. based on actions from another person), it’s referred to as an automated webinar.
Pro: You Can Use It Again and Again
This leads nicely to our first pro of using an automated webinar, which is that once you have yours done and recorded, you never have to go back and do either again. You’ll always have this great evergreen content on hand.
Companies that utilize live webinars have to host them over and over. This means that someone has to take time out of their day to stand in front of a camera for 30 to 60 minutes. If there are graphics involved or any other part of their presentation, those have to be synced up and played, too.
With an automated webinar, that’s not the case.
